Redefining ‘Clean’ Hydration: Why Purity Matters More Than Marketing

“Clean” has become the easiest word to sell and the hardest to trust.

Most electrolyte powders claim to be clean, natural, or pure. Then you look closer and see “natural flavors,” “proprietary blends,” and synthetics built for taste, not function. These ingredients exist to mask imbalance, not fix it.

“Natural flavor” is not fruit. It’s a laboratory compound created to mimic one. The FDA allows companies to hide dozens of ingredients under that single label, including solvents and preservatives. They are technically “natural” because they originate from something found in nature — but the final product is far from it.

Many so-called clean electrolyte powders also rely on artificial sweeteners, sugar alcohols, or emulsifiers that alter gut function. Over time, these can impact digestion, nutrient absorption, and microbiome balance — all of which affect hydration efficiency.

Purity is not about buzzwords. It’s about chemistry that works with the body, not against it.

The [src] Correction:
Our formulas use real fruit powders, organic coconut water, and pink Himalayan sea salt. There are no artificial flavors, sweeteners, or fillers — only ingredients your body can identify and use. Each mineral is included in its bioavailable form to ensure absorption, balance, and gut stability.

A clean label should not need to be explained. It should be obvious.