COMPLETE HYDRATION, STRAIGHT FROM THE SOURCE.

 
 

WE WEREN'T TRYING TO START A HYDRATION BRAND, WE WERE TRYING TO SOLVE A PROBLEM.

 
 

KAM WAS TRAINING, EATING CLEAN, DOING EVERYTHING RIGHT — AND STILL FELT CRAMPING, BRAIN FOG, AND SLOW RECOVERY. THE DEEPER HE LOOKED, THE CLEARER IT BECAME: HYDRATION WASN’T JUST ABOUT MORE WATER OR MORE SALT. IT WAS ABOUT THE SYSTEM OF ELECTROLYTES WORKING TOGETHER. MOST PRODUCTS DIDN’T GET IT.

 
 

MERE CAME FROM THE OTHER SIDE. YEARS OF GUT ISSUES FORCED HER TO STRIP EVERYTHING DOWN. ONE WRONG ADDITIVE, ONE VAGUE “NATURAL FLAVOR,” AND SHE WAS BACK TO SQUARE ONE. EVEN THE SO-CALLED CLEAN PRODUCTS HID BEHIND FILLERS SHE COULDN’T TRUST.

 

WE CAME AT THE PROBLEM FROM DIFFERENT ANGLES. WHAT WE SHARED WAS SIMPLE: A REFUSAL TO ACCEPT ANYTHING LESS THAN WHAT THE BODY ACTUALLY NEEDS.

 

SO WE BUILT [SRC] THE ONLY WAY WE KNEW HOW — STRAIGHT FROM THE SOURCE.REAL FRUIT. PINK SEA SALT. COCONUT WATER.EVERY INGREDIENT WITH A FUNCTION. NOTHING ADDED THAT DOESN’T BELONG.

 

TWO FORMULAS. TWO PURPOSES. ONE STANDARD.

 
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